NBA unveils new trophies and awards honoring Larry Bird, Magic Johnson, Bob Cousy and Oscar Robertson

It’s no coincidence that in the same year the NBA celebrates its 75th anniversary, the league is introducing a series of trophies and awards that will feature new designs and honor iconic players like Larry Bird, Earvin “Magic” Johnson, Bob Cousy and Oscar Robertson. .

In the Conference Finals, which could begin on Sunday or Monday, a standout player will receive the first-ever Larry Bird Eastern Conference Finals MVP award, and another winner will take home the first-ever Western Conference Finals MVP award. Earvin “Magic” Johnson.

Johnson and Bird, both Basketball Hall of Famers who entered the league in 1979 and whose rivalry rocketed NBA popularity for several decades, are logical figures for the revamped achievement awards they represent in every conference. , according to the league.

“Larry and Magic defined the ’80s and had this bicostal relationship that represented their conferences like no other person did,” said Christopher Arena, NBA’s head of brand and on-court partnerships. get to the NBA Finals and potentially win that Bill Russell Trophy, and obviously the winningest player in our history.”

Additionally, the new Eastern Conference championship trophy design will now be named after Cousy, a point guard who won six NBA championships with the Boston Celtics. The updated Western Conference championship trophy will be named after Robertson, a point guard who won the NBA championship in 1971 with the Milwaukee Bucks.

Robertson and Cousy are honored for their contributions on the court, as well as for the impact they had as the first presidents of the National Basketball Players Association (NBPA). Like the original trophies created in 2001, the Eastern and Western Conference champion trophies each lift a silver basketball.

“We landed on these four [ex jugadores] so we thought there were pretty obvious reasons,” Arena said.

Renamed trophies aren’t the only changes the league has introduced this post-season, as several trophies have also been redesigned through an ongoing collaboration with Los Angeles designer Victor Solomon, Tiffany & Co., and the league.

The NBA Larry O’Brien Championship Trophy, first introduced in 1977 and named after O’Brien in 1984, gets a facelift. The updated version will feature a new circular base that will include the engraved names of all previous NBA champions, as well as a toned down look of the basketball above the trophy and trophy column that features a golden basketball hoop.

The Bill Russell Finals MVP trophy received a similar update. While the Finals trophy silhouettes won’t change too much, both will get a fresh look ahead of this year’s Championship Series, which kicks off as early as May 15.

Earlier this season, the league introduced new awards-attached trophies honoring Kobe Bryant and Kareem Abdul-Jabbar.


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